AI TRANSPARENCY STATEMENT & GENERAL NOTICE ON MEDIA CONTENT (AI DISCLOSURE)

Aipax Brands e.K. • Siriusstraße 6 • 12524 Berlin • Germany Binding consumer information, labeling, and disclaimers in accordance with Regulation (EU) 2024/1689 (EU AI Act), copyright law (UrhG), and applicable competition law (UWG).

Last updated on: May 31, 2026

1. Scope and Purpose

This declaration governs the legal classification, disclosure, and limitation of liability for all media content provided by Aipax Brands e.K. (hereinafter “we” or “Aipax Brands”) on its own websites, online shops, social media channels (including Instagram, TikTok, YouTube, Facebook), advertising materials, product presentations, newsletters, and digital portals.

Its particular purpose is the comprehensive fulfillment of statutory transparency obligations under Article 50 of Regulation (EU) 2024/1689 of the European Parliament and of the Council of 13 June 2024 on laying down harmonized rules on artificial intelligence (AI Regulation / EU AI Act), as well as the protection of Aipax Brands e.K. against claims under competition and copyright law.

2. General Notice on Media Content

All content published on our platforms – including visual representations, product images, mockups, digital graphics, video sequences, musical pieces, voices, sound effects, texts, and designs – is created, licensed, or curated by Aipax Brands e.K. with the utmost creative care.

These media serve the creative and emotional staging of our brand identities, product worlds, and digital services, as well as the illustration of the lifestyle associated with our brands.

3. Statutory Disclosure on the Use of Artificial Intelligence (AI Disclosure)

In the course of our business activities, we utilize pioneering technologies, including state-of-the-art generative artificial intelligence (AI) systems.

3.1 Transparency Notice according to Art. 50 AI Regulation (EU AI Act)

We hereby explicitly and unequivocally inform our customers, users, visitors, and regulatory authorities that some of the visual, auditory, and textual media content we use has been wholly or partially generated, edited, optimized, translated, or enhanced by artificial intelligence systems.

This technological application particularly includes the following areas: - Digital Models and Avatars: Visual representations of individuals (e.g., in lifestyle scenes, wear examples, or promotional shots) may be entirely synthetically generated characters (so-called AI models) that do not depict real-life persons. - Product Images and Visualizations: Product presentations, backgrounds, decorations, lighting moods, and scenic environments are partially digitally generated or created using AI-supported image editing (e.g., inpainting, outpainting, compositing). - Video Sequences and Commercials: Motion picture content, commercials, animations, and transitions may contain AI-generated sequences or have been entirely synthetically produced. - Auditory Media (Music, Voices, Soundtracks): Audio signals, background music, advertising songs, sound effects, and spoken texts (voiceovers, dubbing) may be synthetic voices (text-to-speech) or AI-generated musical pieces. - Texts and Editorial Content: Product descriptions, advertising slogans, FAQ texts, social media posts, and translations may have been written or optimized with the help of language models.

4. Legal Fiction and Exclusion of Claims of Reality

Artificially generated or edited media content can exhibit a high degree of realism without having a real equivalent in the physical world.

4.1 Statement of Fiction

The user is aware and expressly acknowledges that: - AI-generated persons, models, faces, or voices are purely fictitious, mathematically generated data structures. Similarities with real, living, or deceased persons are purely coincidental and are not to be legally interpreted as depictions of these persons. - AI-generated scenes, landscapes, places, or events do not depict situations that have actually occurred. - The staged presentations are artistic representations for brand presentation and are not intended to be documentary reports of real facts. Consumer deception is excluded, as we proactively clarify the fictitious nature of the content.

5. Special Notice on Deepfakes and Synthetic Media

Insofar as synthetic media that misleadingly resemble real entities (persons, objects, or places) are used in our marketing or services, we declare, in accordance with the provisions of the EU AI Act: - These media have been artificially generated or manipulated. - Labeling will be done, as far as technically and organizationally feasible, directly on the medium itself (e.g., through digital watermarks, metadata tags, or visible notices such as "AI-generated" / "Synthetic Medium") or in the immediate vicinity of the content (e.g., in the video description, social media post, or on the product page).

6. Product Representations, Mockups, and Industry-Standard Deviations

In online sales and the mediation of on-demand and print-on-demand products, digital product visualizations and mockups are used for illustration.

6.1 Admissibility of Deviations

The customer is informed that these visualizations serve the purpose of best representing the finished product, but slight deviations from the physical end product may occur. Such deviations do not constitute a material defect and can result from: - Color deviations: Different calibrations and technologies of screens (e.g., sRGB vs. Display P3, brightness, contrast, night mode) as well as physical lighting conditions during product viewing. - Material and surface textures: The digital representation can only approximate textures of textile fibers, papers, finishes, or cosmetic packaging. - Printing and placement tolerances: For custom-made and print-on-demand products, minimal deviations in the positioning, size, or alignment of motifs, logos, prints, or embroideries of up to 5% from the mockup may occur. - Production batches: Slight nuance changes in the coloring of textiles or packaging between different production runs.

The quality of the goods is exclusively determined by the specific text information on the respective product page (e.g., material composition, exact measurements of the size chart, ingredients).

7. Labeling of Commercial Content

A part of our provided content serves to promote and market our own products, services, or partner brands.

We commit to complying with the guidelines of the German Unfair Competition Act (UWG) as well as the jurisprudence on influencer marketing: - Posts, videos, reels, stories, or blog posts that constitute a commercial act will be clearly and unambiguously labeled as “Advertisement,” “Ad,” or “Cooperation,” unless the commercial character is already directly apparent from the context. - When mediating third-party products (e.g., affiliate marketing or dropshipping mediation), we transparently disclose the mediation activity.

8. Intellectual Property, Copyright, and Trademark Rights

8.1 Aipax Brands e.K.'s Proprietary Rights

All content created by us, whether AI-supported or conventionally produced (in particular protected designs, word and figurative marks, logos, slogans, texts, music, videos, and image rights), is subject to German copyright law (UrhG), trademark law (MarkenG), design law (DesignG), and other intellectual property rights. - Any unauthorized reproduction, processing, distribution, public accessibility, feeding into AI training databases (text and data mining according to § 44b UrhG), or other commercial use is strictly prohibited and requires the prior express written consent of Aipax Brands e.K. - We reserve the right to rigorously pursue violations of our proprietary rights under civil law (injunction, damages, information) and criminal law.

8.2 Third-Party Rights and Proactive Clarification Process

Aipax Brands e.K. respects the intellectual property and personal rights of third parties. As generative AI systems operate on highly complex data structures, it is theoretically not entirely impossible in rare exceptional cases that generated content (e.g., a synthetic piece of music or a graphic) may exhibit similarities with protected rights of third parties. - Proactive Notice-and-Take-Down Procedure: If you believe that content published on our platforms (including AI-generated media) infringes your trademark rights, copyrights, design rights, or personal rights, or is not sufficiently licensed, please contact us directly and informally at Service@Aipax-Brands.com. - Commitment to Rapid Remediation: We assure prompt review of your notice. In the event of justified complaints, we will immediately adapt, block, or permanently remove the content in question without the need for legal counsel (duty to mitigate damages).

9. Disclaimer

This statement serves solely for information and to increase legal certainty for our users, as well as to fulfill legal disclosure obligations. - It does not establish contractual assurances, guarantees, or liability claims on the part of Aipax Brands e.K. beyond mandatory legal provisions. - The use of the provided information is at your own risk. Aipax Brands e.K. assumes no liability for the topicality, accuracy, and completeness of the provided general, non-product-related information.

10. Contact for Legal and Transparency Inquiries

For questions regarding this privacy policy, the AI systems used, labeling, copyrights, or for notifications under our notice-and-take-down procedure, please contact:

Aipax Brands e.K. Siriusstraße 6, 12524 Berlin Germany E-Mail: Service@Aipax-Brands.com Phone: +49 30 55527690 Fax: 030 22185936, Owner: Rezan Oktay